Success Spotlight
Climate Activist Lauren Bash Uses Tome to Promote Sustainability
Lauren Bash had always loved the ocean; in 2020, protecting it became her life’s work. That year, she left her corporate job to become a full-time environmentalist. Her tool of choice: social media content—everything from skits to cooking videos to infographics—which she shares with hundreds of thousands of mostly Millennial and Gen Z followers on Instagram and TikTok. Bash also educates students and climate advocates about using social media to promote environmental causes.
Tome helps Bash get her message across through sleek storyboards and presentations that she can whip up quickly thanks to customizable templates and AI tools.
“I’m trying to engage folks who aren’t in the climate space to feel welcomed into the movement by making content digestible. Tome democratizes beautiful visuals. It lets you translate your work visually so that other folks can engage with it.”
The trouble with archaic, inefficient visual tools
Visuals are critical to Bash’s work — for storyboarding shoots and conveying ideas to clients who sponsor her posts, as well as creating educational materials, event fliers, and invitations. But the traditional tools she used to create decks, presentations, and other visuals felt inefficient and archaic. She toggled among numerous tabs while doing research, and adding images required downloading them and dropping them in manually. And there was no way to embed video directly into slides.
Designing presentations and writing text was also slow, since Bash had to do everything from scratch. The stuffy look and feel of templates on traditional platforms didn’t reflect the clean, modern vibe of her brand or social channels, so she spent a lot of time customizing presentations. And because the final product didn’t fully capture the visual aspects of video and social media, Bash wondered whether clients always understood her vision. “The templates were very outdated, so my options for presenting something engaging and aesthetically entertaining were very limited,” she said. “My message wasn’t clearly conveyed.”
💡 Tome Tips
What’s possible for founders, entrepreneurs and business owners in Tome? The Founders category in our template gallery contains bespoke templates designed to visually inspire and help communicate your business objectives faster. They’re also free, fully editable with AI, downloadable as a PDF, and more.
Fundraising Pitch - Series A template
- A comprehensive 20-page template designed to help you tell your startup story from start to finish.
Startup Investor Update template
- Use this template to give your investors a high-level look at the past quarter (or beyond) of your business.
Early Stage Seed Pitch Deck template
- Built-in modules are designed to help express the impact your business will have, delve into details like your market size, and get you on the path to funding.
Engaging, AI-powered presentations
After a friend introduced Bash to Tome, she used the tool to create a presentation about climate communications for Harvard students. Bash immediately noticed that Tome’s templates and functionality made her research and creation process more efficient.
“Tome feels like an extension of a search engine, so I don’t need to have a million tabs open. I can do all my research without leaving the app, and the amount of time Tome has saved me is absolutely insane. The templates look editorial, and the vibe is engaging and inspiring. It feels seamless to drop my message into things that are already rad.”
Tome’s AI-powered text feature has also helped Bash put her ideas into words. “I can drop all my ideas into Tome, highlight the text, and say, ‘Rewrite this,’” she said. “It helps me formulate my thoughts and unify them into a cohesive tone.”
The Harvard students loved her talk, and Bash now repurposes the template for other lectures and webinars. She also relies on Tome to make mood boards for clients and video productions. Bash says using Tome has made her more productive and helped her express ideas more effectively—ultimately enhancing her impact in the field she’s passionate about. “I’ve gotten really positive feedback from clients,” Bash said. “They say, ‘I get this idea and want to move forward’ much faster.”
💡 Tome Tips
You can copy-edit using Tome’s AI. Most of us talk to our friends differently than we do with our bosses. Shifting our tone and style can be done in Tome in seconds. Here’s how:
- Rewrite (highlight the text you wish to change and get a swift rewrite—Keep or Try again).
- Adjust tone (select any text and choose from five different inflections—friendly, persuasive, neutral, etc.).
- Reduce (highlight any text you want to see shortened).
Extend (select text to expand your sentences and thinking).
Visit Tome 101 to get even more presentation strategy and design tips.
Currently, Bash is using Tome in yet another way: to build out the preproduction process for a short documentary about her late father and the benefits of a plant-based diet. She plans to use the tome to brief potential interviewees, support fundraising efforts, and market her film. “Instead of it being a bunch of text, it feels like you’re watching the film through the tome without it being created yet,” she said. “Tome is how you translate the work you’re doing so that other folks can engage with it.”
Ready to create your own pitch decks or storyboards? Tome’s AI-powered templates make it easy to start producing your own modern, engaging presentations.
You may also like...
In the dynamic world of B2B sales, generating quality leads is crucial for business growth and sustainability. The ability to attract and convert potential clients into loyal customers can significantly impact a company's revenue and market presence. This is where advanced tools like Tome come into play. Tome, an AI-driven sales tool, is revolutionizing how businesses approach lead generation, making the process more efficient and effective. In this article, we'll delve into the importance of B2B lead generation, explore strategies to enhance lead volume, and see how Tome can be integrated into your sales strategy to yield impressive results. Why B2B Lead Generation is Important B2B lead generation is the lifeblood of any thriving business. It is the process of identifying and attracting potential customers who have a genuine interest in your product or service. For sales leaders, this process is crucial not just for driving revenue but also for ensuring a steady stream of business opportunities. Without a consistent influx of leads, a company risks stagnation and potential decline in its competitive edge. Understanding MQLs and SQLs Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) are critical concepts in lead generation. MQLs are leads that have shown interest in your marketing efforts, such as downloading a whitepaper or attending a webinar. They are considered more likely to become customers compared to other leads. SQLs, on the other hand, are leads that have been vetted by the sales team and are deemed ready for direct sales engagement. For sales leaders, understanding the distinction between MQLs and SQLs is crucial for tailoring the right approach at each stage of the buyer’s journey. MQLs are nurtured through targeted marketing efforts until they exhibit behaviors that qualify them as SQLs. This transition from MQL to SQL is a critical step as it marks the lead’s readiness for a sales pitch. Lead scoring, nurturing, and qualification are integral to this process. By assigning values to leads based on their engagement levels and behaviors, and providing relevant content to build interest and trust, sales leaders can ensure that only the most promising leads are passed to the sales team. Steps to Improve Lead Generation Volume Improving lead generation volume is a strategic process that requires a multi-faceted approach. Here are the essential steps for sales leaders to enhance their lead generation efforts: Identify Your Target Audience Understand who your ideal customers are and what they need. Use demographic data, customer personas, and market research to pinpoint your audience. Focus your marketing efforts on attracting the right prospects. Leverage Content Marketing Create valuable and relevant content that addresses your audience’s pain points and interests. Develop blog posts, whitepapers, case studies, and videos. Position your company as an industry authority with high-quality content. Optimize for SEO Ensure your website and content are optimized for relevant keywords. Improve website loading times and user experience. Increase your visibility on search engines to attract organic traffic. Engage on Social Media Share your content and participate in industry discussions. Use targeted ads to reach a broader audience. Directly interact with prospects to build relationships and trust. Implement Email Marketing Build a quality email list and send personalized, relevant content to subscribers. Use automation to nurture leads through drip campaigns. Track engagement and refine your approach to ensure timely and relevant messaging. Leveraging AI in B2B Lead Generation Artificial Intelligence (AI) offers numerous benefits for B2B lead generation. For sales leaders, AI can analyze vast amounts of data quickly, identify patterns, and predict behaviors. This allows businesses to make informed decisions and tailor their marketing efforts more precisely. AI-driven tools can automate repetitive tasks, freeing up time for your sales team to focus on high-value activities. There are several AI tools available that can enhance your lead generation efforts. These tools can automate tasks, provide insights, and streamline processes. Examples include AI-driven chatbots, predictive analytics platforms, and customer relationship management (CRM) systems. These tools can help you identify high-quality leads, predict their behaviors, and automate follow-up actions, increasing the efficiency of your lead generation efforts. Tome stands out as an AI-driven sales tool designed to optimize lead generation and management. Tome uses advanced algorithms to identify high-quality leads, predict their behaviors, and automate follow-up actions. This not only saves time but also increases the efficiency of your lead generation efforts. By integrating Tome into your lead generation strategy, you can leverage its advanced features to enhance your lead generation process. Integrating Tome into Your Lead Generation Strategy With Tome, your lead generation strategy becomes smarter and more targeted thanks to advanced AI technology. By leveraging cutting-edge algorithms, Tome is able to prioritize leads based on fit and intent with remarkable accuracy. This ensures that your team spends their valuable time and resources on the prospects most likely to convert, ultimately improving your overall conversion rates. The AI technology behind Tome also goes beyond lead prioritization, guiding your outreach efforts with personalized messaging suggestions that align perfectly with each prospect’s unique needs and challenges. Through sophisticated analysis of customer data and behavior, the AI capabilities of Tome provide invaluable insights into the most effective outreach strategies, helping your team to craft compelling and relevant messages that marry your value prop to the initiatives your buyers care about. By integrating Tome, you're not just enhancing your research and lead generation processes; you're empowering your team with a powerful assistant that makes every step of the process more strategic and impactful, thanks to the advanced AI technology at its core. Measuring Lead Generation Success Measuring the success of your lead generation efforts is essential for continuous improvement. Key metrics to track include lead conversion rate, cost per lead, lead quality score, customer acquisition cost, and return on investment (ROI). By tracking these metrics, sales leaders can gain insights into the effectiveness of their lead generation strategies and identify areas for improvement. Use tools like Google Analytics, CRM systems, and AI-driven analytics platforms to track and analyze your lead generation metrics. Regularly review your data to identify trends, areas for improvement, and successful strategies. Lead generation is an ongoing process that requires continuous refinement. Use the insights gained from your metrics to make data-driven decisions and adjust your strategies. Experiment with new approaches, learn from your successes and failures, and stay updated with industry trends. Try Tome Today In the ever-evolving landscape of B2B sales, effective lead generation is paramount for business success. By understanding the importance of lead generation, leveraging AI tools like Tome, and continuously optimizing your strategies, you can unlock the full potential of your sales efforts. Tome’s advanced features and capabilities make it an invaluable asset for any business looking to enhance their lead generation process. Embrace the power of AI, and watch your business grow.
Learn how the founder and business owner sets employee training and client education on autopilot with a multimedia tome.