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Generative AI is definitely here. You've likely encountered countless LinkedIn posts, sat through numerous meetings, and even witnessed debates online, all focused on AI’s potential power and effectiveness. While some say AI is a transformative tool streamlining processes and enhancing efficiency, others remain skeptical about its ability to deliver desired outcomes.

In the midst of this ongoing debate, Tome has identified a crucial factor that determines AI's effectiveness: the art of crafting the perfect prompt. Whether you're aiming to generate captivating narratives or precise data analyses, the way you frame your prompts significantly influences AI's response. Every detail of your AI prompt matters, from choosing the right language to providing clear specifications.

Below, we’ll break down the elements of a compelling AI prompt structure, share actionable tips on prompt writing, and show a few examples to get you on your way.

Think of a good AI prompt as a simple formula with expressions. In the prompt example above, the expressions comprise key elements that should be top of mind as you sit down to ask AI for help making work.

This is a flexible formula and can be rearranged as needed but in general, a good ai prompt will include a solid topic, a clear goal, a specific format, and descriptive content. With this formula in hand, or different variations of it, your desiredAI platform is more likely to generate your ideal output.

Here are five strategic tips for crafting strong AI prompts.

Learning how to communicate with LLMs (large learning models) is similar to asking a favor of a friend or teammate. It's best to be straightforward in your language, be clear and get to the point. Avoid jargon, overly complex vocabulary or convoluted phrasing.

Check out the prompt example below and the 

If you have a long list of points you want to talk about in your presentation, write them all down.

Include a page count at the end of your prompt, i.e., “make it # pages long”

Tome’s AI organizes all points into an outline. Manually refine and reorder points from there.

Get as prescriptive and specific as you can. Context is key so fill in as many details that you think is necessary to make your points. The more context the LLM has in your prompt, the better output you'll get. 

Be detailed but at a high-level, think of a prompt as a simple storytelling framework. Every good story has a clear beginning, a middle and an end, just be sure to be clear.

Ask AI to follow a specific outline by literally asking for it word for word, i.e., “Write out each page’s title and content.”

Format with specificity, i.e., “Use bullets only for text,” or “Text should be in bullets.”

Err away from negatives, i.e., avoid using 

 to do can often lead to inaccurate outputs.

You're here because you likely are already aware of the limitless creative potential that AI brings to the table. You can include requests in your prompts denoting data and diagrams, or the type of AI imagery you'd like in your presentation.

 instructions to make an editable diagram with AI automatically.

Specify the image style you want in your prompt. Aask for “colorful, abstract images,” “pencil sketches,” “photorealistic images.”

By default, AI-generated images are now less cartoonish and more consistent in their visual style across all pages.

Highlight the benefit of defining what you want your tone and voice to be in your AI prompt. For example, if you’re creating a professional, business-oriented piece of content and need writing to match, simply include that within your prompt. Same for a personal document such as a party invitation where you’re looking to express information in a conversational, friendly tone.

Highlight the benefit of giving feedback to your AI and how that can help tweak outcomes to be what you’re looking for.

Prompt writing is more art than science although this is quickly evolving on a daily basis. Be open to experimenting with your AI prompts. You might not get the perfect result the first time—ideating is just part of the prompt process.

We can't wait to see where your prompts take you. Stay tuned for more in the 

How to Craft a Strong AI Prompt

Whether your startup is rooted in marketing, sales or outside the business realm, as a 

, it’s the same story—you have a finite amount of time. With Tome’s AI, you can quickly create polished and professional work with ease, so you can focus more time on growing your company.

We’ll share tips for creating strong thought-starters, walk you through a few founder-focused templates, and show how other founders use Tome to build beautiful and compelling work that generates business momentum.

Building presentations from scratch is a collaborative experience with Tome’s AI, and now with the 

revamped presentation generation experience

, you get even deeper narrative control over your page design and architecture with four completely different layouts to choose from.

There’s no pressure to come to the table with a fully thought out plan when creating a presentation in Tome. Ideas can be partially formed or not formed at all—

crafting the right prompts are your starting points

. You can be brief or get more detailed with prompts and share as much context and information as you’d like.

Standing out above the rest and capturing the attention of investors and potential clients are just a few of the challenges that founders face. How do you concisely communicate your startup’s vision in a way that’s memorable? Lean into a mix of AI and manual customization features in Tome. Let’s dive in.

When you have a strong sense of what your topic is and already have a clear idea of your business objective, using 

 is best. With Tome’s AI, you can delve into specific focal points that bolster your presentation’s primary message or discover additional ways to convey your ideas with the 

Tome 101 guide on creating effective presentations 

Practice good presentation hygiene—avoid burdening readers with an eye-chart of too many numbers or walls of text. Use one of Tome’s embed tiles geared towards solving this common problem. Here’s how to add a video tile:

From the toolbar on the right side of your screen, click the 

You get options for AI-generated visuals, upload your own image, or search the web for the right pictures to communicate your point.

 to add a video tile for a personalized voiceover to guide your readers along.

: There’s no limit on size for video embeds. If your video takes up multi-GB, keep your tab open and your browser active while it uploads.

Don’t want to lose your readers in a forest of bullet points? 

 is another audio/visual feature in Tome that lets you add literal soundbites of visual information. How to use it:

Record a bite-sized video of yourself with your desktop’s built in camera.

You can add the narration directly onto a single page of your tome, or add to as many pages as you’d like.

Ideal for talking through step-by-step instructions whether you’re building an employee training guide, or creating a recipe.

AI gets you started on the path to a finished presentation that’s visually appealing. But that’s just a start because manual editing and refining is still a key part of the creation process in Tome. You can customize your presentation themes including color and typography. Here’s how:

 button in the toolbar on the right side of your screen.

The theme picker reveals a robust menu to choose from where you can experiment with headers, fonts and visual looks.

Apply to your entire tome or just to specific pages.

You can also create and save your own custom theme if you have company branding to adhere to.

What’s possible for founders, entrepreneurs and business owners in Tome? The 

 contains bespoke templates designed to visually inspire and help communicate your business objectives faster. They’re also free, fully editable with AI, downloadable as a PDF, and more. 

Here's a quick breakdown of our top founder-focused templates:

A comprehensive 20-page template designed to help you tell your startup story from start to finish.

Use tables that help you organize data and present your roadmap, build customer testimonial pages with beautiful images and media tiles paired with plenty of space for quotes.

Use this template to give your investors a high-level look at the past quarter (or beyond) of your business.

The page layouts offer clean, organized spaces to share key insights made even more readable with the range of typography and colors available in Tome’s theme picker.

For those of you at the beginning stage of your startup story, this 18-page template showcases the full value of your business vision using bulleted highlights, illustrative tables, and more.

Built-in modules are designed to help express the impact your business will have, delve into details like your market size, and get you on the path to funding.

Referenced Templates

Fundraising Pitch Deck – Series A

Startup Investor Update

Seed Round Pitch Deck

: If you’re seeking additional ways to represent metrics and data in Tome’s visual aesthetic, 

There are millions of people using Tome to make great work, for work. Creators who are also founders and entrepreneurs are part of this global community. Take a tour of the tomes from 

 to see how they’re growing their businesses and expanding their reach with Tome.

Reed McGinley-Stempel, Co-founder and CEO of identity platform tech startup, Stytch, uses Tome as a pitch deck for engaging existing and potential customers and investors.

Bold typography and customizing colors and themes to match Stytch’s branding lends elegance and modernism to the topic of security and authentication.

, Founder and CEO of The Content Capital Group

Get straightforward advice on building effective social marketing strategies from Kildow, the founder of a pro athlete social media agency, The Content Capital Group.

Kildow leans into the Record narration feature to avoid burdening her readers with walls of text, and effectively uses Tome’s theme picker for color choices that speak to her brand and helps make her content stand out.

The AI-powered notes startup, Supernormal, created a pitch deck in Tome leveraging unique features like flexible page layouts and standout uses of the video embed tile to convey their business objectives in a visually compelling way.

Supernormal’s tome is designed for dual functionality as the extra scrollability of many of the pages’ layouts could also easily serve as a 

We hope this comprehensive starter pack for 

 of any size (or stage) business is helpful and leads to better, faster ways to communicate your vision.

 page and as always, let us know what you think at 

Tome for Founders: Key features, AI tips & real-world examples

There’s never enough time to produce polished, nuanced work that packs a punch. That’s why we’ve given Tome’s generative presentation experience a revamp so you can shape and express your ideas more powerfully, with even more control.

We’ll share ways to create great starting points with AI, delve into the new presentation experience, and share specific examples of how to use Tome for any presentation need, whether that's sales, marketing, or for an entrepreneurial endeavor. Let’s jump in.

Before honing your presentation, create a strong starting point with an effective prompt. You can begin with a 

brief prompt (think a sentence with a few details), or write complex prompts (a few sentences with more context)

From there, Tome’s AI lets you quickly generate outlines to help you refine your points. You can easily reorder or remove sections in the outline phase until you shape what works for you.

Now that you have some background, you’re ready to begin creating  content and building on your ideas. Here’s how to get started:

You can specify the desired number of pages in your prompt, i.e., "Create a 7 page presentation about..."

Wait a moment as Tome's AI creates the outline for your presentation.

If you like what you see and are ready to view the full presentation right away, tap 

But if you're seeking different ways to express your presentation visually, this is where the (new) magic  happens. In V1 of our presentation experience, Tome offered only one standard format for every page. Now in V2 of the presentation generation experience, you have multiple ways to direct page information and design. 

You can also refine your presentation with even more specificity page-by-page. Here’s how:

After your outline has been generated, tap the magenta 

Tome’s AI generates four different page options.

Select the page content layout and design you like best.

 → to get four new options to choose from, select one, and continue page-by-page until you’re finished.

You’ll know the draft is done when the magenta 

For deeper dives on tips for presentation creation, check out our in-depth guide, 

How to Create a Great Presentation with AI in Tome

Let’s dive into a few examples of how to use presentation prompts in common use-case scenarios.

In this example, a founder of a pet hardware company uses a short but precise prompt. He asks for a 

 that describes the type of hardware that the company offers: point-of-care devices.

The page layout features an all-text with single hero image option. A large text tile on the left showcases a placeholder company name in header font size so it’s easily readable.

The text tiles on the right organizes an overview of their sample product information using simple, clear headers and paragraphs of content.

Tome’s AI can capture long and detailed prompts as seen in this Sales-focused example around block chain tech and supply chain management.

There are three distinct requests in this prompt. They ask for an outline, discussion points for the topic, and specific examples in the form of case studies.

This is an example of a conclusion page. A compelling visual image is generated that draws the eye in and anchors the columns of content with headers that organize the clear, concise nuggets of information that addresses the prompt.

From the perspective of a marketer building a presentation around virtual reality, this is another example of a more contextual and detailed prompt.

Multiple requests are in this prompt—they want info on current trends in VR for an educational setting, examples of ways to use VR, and a nod to how it might be beneficial for future generations.

In this layout option, Tome’s AI aligns a captivating single image alongside supporting content. The information is organized using a straightforward header font and body copy formatting paired with a bulleted list view for easy readability.

This freelance travel creator is in the beginning phase of creating a presentation, and uses a sentence with a few instructions as a prompt.

Tome’s AI quickly generates detailed content that hits each prompt keyword and formats it in a digestible format—header and supporting paragraph.

In this layout option, visually stunning AI-generated images that offer a different glimpse into luxe travel compliments the body of content in the presentation’s page.

We hope generative presentations V2 gives you more narrative control and greater impact in work and in life. For more tips and best practices on how to create in Tome, be sure to bookmark our 

You can also experiment on your own and start a presentation in Tome from scratch. For even more inspiration, check out our growing 

 to find strong thought-starters for your work.

As always, we’d love your feedback. Drop us a line at team@tome.app.

Meet Generative Presentations V2: How to Make Your Best Work in Tome

What if you could skip the tough parts of starting something from scratch and get right into your creative flow? Whether you’re a marketer, founder, creator or leading a sales team, Tome’s AI gives you the flexibility to create a wide range of starting places for your work. From there, you can build, shape, and sharpen your narrative points.

We’ll cover the key ways for using Tome’s AI to rev on your ideas quickly and take them to new heights. Let’s jump in.

To begin, create a new tome by clicking the magenta 

 button in the upper right corner of your workspace. To unlock generative creation in Tome, hover your cursor over the gray command bar at the bottom of your tome.

From here, you can create a starting point for your work through a few different ways:

 and full, first drafts of presentations that you can edit and customize with the help of AI using the 

 feature to copy up to 25 pages of text into Tome and generate a synthesized, structured narrative in seconds.

 in your workspace on our site for even more ways to start great work. Last, you can always simply experiment and start building a tome from scratch.

Developing robust narrative frameworks in Tome begins with writing prompts. Learning how to craft the most effective prompts to shape the most compelling output with Tome’s AI is key. Here are some tips to keep in mind:

Whether you’re opting to create a multi-page narrative through “create a presentation,” or a single-page tome like a one-pager or landing site “with create a page,” start by specifying your use case or creation type. 

The use case options are endless—you can choose any format for work—

—or opt for personal and creative content such as an 

 from a birds-eye view and go broad to start, e.g., “a brand strategy for an e-commerce company,” or, “tips for a medium-sized sales team.” This is particularly helpful if you’re looking for thought-starters to kickstart inspiration.

Then you can be direct and specific in asking for what you want, as you would with a business partner or colleague. For example, say you’re seeking ideas for “a full-funnel go-to-market strategy featuring a mix of digital ads and out of home event ideas for a children’s clothing company.”

Let’s look at an example of a prompt when creating a presentation. Type this prompt into your command bar at the bottom of your workspace: "

enterprise sales pitch for environmentally friendly HVAC systems."

The ability to reorder your outline sections is done simply by dragging and dropping where you want your points to land.

You can also add or remove narrative sections by hovering over an outline item and clicking the 

icon on the right side of the section to add or remove any topic.

For even more tips on creating starting points with AI, check out our 

Tome 101 guide for creating presentations

Sharpening your ideas and elevating them with Tome’s AI is a powerful starting point because it behaves as a truly 

Tome’s AI considers all of your ideas quickly and uses them as jumping off points, providing additional context and narrative thought-starters in seconds. Whether you’re making a single-page narrative or a multi-page narrative like a presentation, it’s a seamless process.

You can then continue to refine by manually editing, tweaking and customizing your tomes. Here’s a breakdown of options featuring generative and manual features:

If you have a clear sense of your topic already, use 

 for additional inspiration, context and key narrative elements.

To better support your presentation points quickly, click the 

 button in the lower left of your workspace to view a range of layout options.

Choose the layout you prefer, or tap the 

Curating and selecting the right visuals is a huge part of the honing stage. Click on the 

 to the right of your screen and tap the Image tile.

button and enter a prompt—go broad or get granular. You can continue to riff and tweak your prompts if you don’t love the AI-generated images you get. You can also upload your own images, or select stunning, hi-res visuals from 

Most of us talk to our friends differently than we do with our bosses. Shifting our tone and style can be done in Tome within seconds using the ✨ 

Rewrite (highlight the text you wish to change and get a swift rewrite—

Adjust tone (select any text and choose from five different inflections—friendly, persuasive, neutral, etc.).

Reduce (highlight any text you want to see shortened).

Extend (select text to expand your sentences and thinking).

You can bolster or cross-check your arguments without leaving Tome, through 

Tome’s AI then searches every page of the internet, curating only the most relevant, high quality sources for your review in a new tab.

Remember that refining with AI doesn’t have to be the end of customization. For more on how to customize colors, themes and other features in the tile selector, check out our 

Tome’s AI is designed to help unlock and spark your creativity. We can't wait to see where the page takes you. Stay tuned for more in the 

What would you like to do more of with Tome? Let us know at 

Unlocking Your Ideas with AI in Tome

Elegance, precision and polish. Definitely things to strive for when it comes to making impactful work. These are also probably the first things that get glossed over, because you don’t have the time to spend copious minutes getting elegance, precision and polish into your work. The first priority is likely to get it done and get it done on time. But what if you 

 do all the things—create dynamic work that sings, leaves the right impression, achieves your objectives efficiently—

 do it all in one place? Start here with Tome, a new way for you to refine and share ideas.

We’ll walk you through the basics of Tome—how to get started honing your ideas, show you how to use specific AI features, and give a quick tour of Tome’s 

Expect to get even more inspiration and help solidifying starter thoughts and ideas because of the limitless variations you get with Tome’s AI. We’ve already discussed how using AI tools in Tome does not mean the perfect page, image, line of text or thinking has been achieved. 

 What you get when typing a prompt into the command bar is only the start of the refining and revising process.

AI generation makes this crucial and unavoidable stage a seamless and far less tedious experience. More importantly, it emphasizes the vast array of possibilities in Tome that you can utilize for sparking creative thought—any fact or concept from the web, images, and more in literally seconds.

Since Tome is an AI native product, you can use AI to do virtually everything from 

generating entire narrative arcs for presentations

 to match a certain tone (neutral, friendly, persuasive, etc.), to scoping out 

. AI is built into nearly every part of Tome, use as you see fit.

The two primary ways of getting started with AI features in Tome:

—Going this route gives you four discrete page variations based on your prompts. Best when you know your focus and need additional layout variations to support or add contextual color.

—For when you’re just beginning to put together a concept, and could use outputs from Tome's AI to inspire your narrative. 

 for creating presentations to dig even deeper into AI features.

Once your page or presentation is created, it’s time to hone and refine. Here are four functions available to help you customize and shape:

Seeking more specific content in your pages? Get granular with your prompt, i.e., “

 for four variations you can keep, or not keep.

Still feeling uninspired, or like something’s missing? Tap 

 in the lower left of your screen for even more page layout options. Adjusting layouts is also simple—hover your cursor over the grey handle between any two tiles in a row, and drag to resize.

Not feeling inspired with the first output or two? Click the 

 in presentation generation mode. Don’t forget our 

Time to personalize your branding, or you need to use your company’s colors? Head to Tome’s tile selector on the right of your workspace. Click the 

 icon to access the theme picker, upload your company's branding, or select your own, and 

For even more design-focused guidance, be sure and check out these 

What’s possible in Tome? Take a walk through our 

 to get a clear sense by use case. Our collection continues to grow with the intention of giving you as many kernels of inspiration, starter ideas and powerful ways to improve efficiency with elegance.

Each template provides a visual outline in Tome’s sleek and modern aesthetic giving your work sophisticated and understated polish that will help you stand out, while hitting all of the nodes of information you need. All you have to do is choose which template serves you best, make a copy, and you're ready to go.

These are a few of our top templates. Duplicate and take them for a spin:

These days, everyone is everywhere all at once—message, email, social, newsletters, news platforms, the list goes on. Tome is built to be easily shared across any of these channels. You can pick and choose how you want to send your tomes by clicking the 

 button on the top right of your screen. This opens the 

 settings where you can copy a public share link, add email addresses of selected recipients, or even generate a QR code unique to your tome. 

Since tomes look just as great on mobile as they do on desktop, you don’t have to take time fussing with formatting, all tiles are fully mobile-responsive. 

first blog in the Tome 101 Content Series

 where we talk about how to create beautiful presentations with AI. Bookmark the 

 for even more Tome 101 content, and other stories. 

As always, we love hearing from you... drop us a line at 

The Basics of Tome:
What it Is and What's Possible

None of us wants to waste time and all of us wish we had more of it. Especially when it comes to work and making compelling presentations. Building clear, concise narratives in this once-traditional format is easier, visually elegant and efficient in Tome. You might be thinking—

Blog

How to Craft a Strong AI Prompt

Tome for Founders: Key features, AI tips & real-world examples

Meet Generative Presentations V2: How to Make Your Best Work in Tome

Unlocking Your Ideas with AI in Tome

The Basics of Tome: What it Is and What's Possible

How to Create a Great Presentation with AI in Tome

Tips to Get the Most Out of References

How to Craft Prompts for Page Generation

Tips for Crafting Generative Prompts

Craft your next great idea.